Maximum use of Alerter

Hi Team,

Need your expert  advise.

Query: Request is like use “Alerter”  on single column (Column name) “Project Manager Name” for better visual impact and in this column total 40                         “Project Manager Name”.All the name should be different colour.

           So in this case can I use 40 “Sub-alerter” with 40 different colour. It is possible or not?

           I am using BO 3.1

Thanks

Sam