0 as blank

Greetings,

I would like the 0s in my report to just appear as blank.  Using conditional formatting in BI 4.1, I was able to accomplish this by formatting both the font and background the same color (white)

However, my attempt using conditional formatting below displays “” instead of blank:

    Filtered object or cell = my measure

    Operator = equal

    Operands = 0

    Format > Formula = “”

What should be the correct formula?

Regards,