Object Format in IDT and WEBI not matching

Hi There,

I am creating a HTML object in IDT Universe BO 4.1.  In the Advanced Tab for the object, I have under Display I have selected This object will be displayed as HTML. I am hoping to see this object as HTML object in webi report, but when I right click on the object and click format cell, In General  -  Display - Read Content as: TEXT.  Is there any way that this can be seen as HTML by default.  I have 96 objects that I need to change as HTML.

Thanks